NIVEA MEN Black and White - Peek Mai Mee Pank
NIVEA MEN Black and White
Invisible for Black and White 48 Hours Deodorant that cover 48 hour antiperspirant protection, Anti-Transpirant, Anti yellow stains on white clothes, and Leaves no white marks on your skin or clothing.
This time the client want to target 3 ages that including High-school student - University student - First jobber, so we created the story that relate to those target by using their most flavor activities to be our tool to connect with them.
The campaign called Peek Mai Mee Pank (every peek moments you will never get rune by stain at your underarm) The moment that everyone has it!
We also created 6 second digital ads to re-targeting our target consumer mentioned above and base on their age and interest to be able to see the ads.
NIVEA MEN White Oil Clear - Nah Yen Kor Mai Mun
NIVEA MEN White Oil Clear
Mud Foam from NIVEA Men White Oil Clear Mud Foam comes in a volcanic mud texture and formulated with Carnitine to help deeply cleanse impurities, and excess oil. Brown algae and licorice extract help nourish and lighten skin.
The campaign called Nah Yen Kor Mai Mun (Cold your face to be away from oily face) We just used the product RTB to communicate with consumer about how the products work your their face. Then we presented with the very powerful memorable shot by using an ice face effect to enhance the cooling effect of the product.
NIVEA MEN Cool Kick - Digital Communication
NIVEA MEN Cool Kick
Reduce sweat and deodorant all day long. Feels extremely dry and cool, even for men who sweat
The end result:
With 2X ACH power to reduce sweat and deodorant all day long. With a special Cool-Care Formula that is absorbed into the interior to reduce sweat Feels extremely dry and cool, even for men who sweat
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