Lipovitan-d is well know energy drink brand in Thailand that originally came from Japan for over 50 years. The brand had quite very successful campaign called #LipoBraveHero before that make Lipovitan-d gain sale. This time the client just want to celebrate 55 year anniversary and raising more awareness about how good Lipovitan-d benefits are.
We create the campaign that shows all benefit of Lipovitan-d through 3 characters which are Sumo stand for power, Samurai stand for the sharpen eyes, and Ninja stand energy and activeness. By using Online video format to run this campaign, we created 15 sec video to be fit to Online (Facebook and Youtube) requirement plus 6 sec for telling the product credential.